Serpa Appoints Justin Neece as Vice President and General Manager

Jan 02, 2023
Justin Neece
Customers can expect a smooth, seamless transition to Neece; company founder and previous General Manager Fernando Serpa remains with company in new role

VISALIA, CaliforniaSerpa, a leading secondary packaging solutions manufacturer, has named Justin Neece as its new Vice President and General Manager, replacing Fernando Serpa, who is remaining with the company as its new Vice President of Technology Development.

Neece is no stranger to Serpa, having begun his career 12 years ago with the company as an intern. From those early days, Neece steadily gained the trust of leadership, rising through the ranks to hold positions within Engineering and Operations. Throughout his career, he’s worked closely with Fernando – valuable time that has prepared him for this next role.

“I joined Serpa straight out of college. I’m all Serpa,” Neece said. “I’m very excited about our direction and looking forward to continue carrying on the Serpa legacy with the same values established by Fernando.”

“Justin is a very honest person. He’s very loyal to the people he works with. He is a good listener and keeps an open mind,” said Fernando Serpa of the reasons why he selected Neece to succeed him. “Justin has a very supportive wife and is a good family man. He is ready to go.”

Fernando Serpa founded the company in 1985. Under Serpa’s guidance, Neece has developed key traits and skills in areas of customer service, engineering and design, and communications that will help him succeed in his new role.

“Justin has an extremely strong work ethic. We are in good hands with Justin’s leadership,” Serpa said.

“This is an exciting moment for Serpa; this is the first time someone else is in charge of the company since Fernando founded it,” adds Aaron Metzler, Director of Sales and Applications, Serpa. “Justin’s mechanical background and his level of creativity make him a great fit to lead Serpa forward.”

Both Fernando Serpa and Metzler said they expect a smooth, seamless transition as Neece has been handling many of the General Manager duties throughout 2022.

“Under Justin’s leadership, customers can expect the same five-star service that they’ve come to expect from Serpa,” Metzler said. “We have always been known for new technologies and bringing the latest cutting-edge innovations to the packaging industry, and undoubtedly that will continue to be a primary focus in 2023 and beyond. We are customer-first; that will not change.”

Neece earned a bachelor’s degree in Mechanical Engineering from California State University in 2011. He and his wife, Kelsey, have two children.

Serpa is one of 45 packaging and automation-focused companies of the ProMach family of brands. ProMach is a global leader with brands in categories including Systems & Integration, Filling, Bottling & Capping, Decorative Labeling, Flexibles & Trays, Handling & Sterilization, Labeling & Coding, Robotics & End of Line, and Pharma.

To learn more about Serpa’s secondary packaging solutions, visit the website at


About ProMach

ProMach is a family of best-in-class packaging solution brands serving manufacturers of all sizes and geographies in the food, beverage, pharmaceutical, personal care, and household and industrial goods industries. ProMach brands operate across the entire packaging spectrum: filling and capping, flexibles, pharma, product handling, labeling and coding, and end of line. ProMach also provides Performance Services, including integrated solutions, design/build, engineering services, and productivity software to optimize packaging line design and deliver maximum uptime.

ProMach designs, manufactures, integrates, and supports the most sophisticated and advanced packaging solutions in the global marketplace. Its diverse customer base, from Fortune 500 companies to smaller, privately held businesses worldwide, depends on reliable, flexible, technologically advanced equipment and integrated solutions. ProMach is headquartered near Cincinnati, Ohio, with manufacturing facilities and offices throughout the United States, Canada, Mexico, Brazil, Europe, United Arab Emirates, and China. For more information about ProMach, visit


Media Contact

John Eklund / Vice President of Marketing



About Serpa

Serpa manufactures secondary packaging solutions from cartoners and case packers to robotic palletizers and other complementary equipment to form complete end of line solutions. Handling the most unique packaging specifications in the pharmaceutical, food, beverage, personal care, household, and industrial markets, Serpa combines the latest technology and advanced design capabilities to ensure top-quality equipment that is geared for easy operation, tool-less changeover and ease of maintenance. Serpa is a trusted partner for integrated packaging systems and an authorized Fanuc integrator.

Media Contact
David Starck | 1-720-390-7707

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