ProMach Acquires Serpa Packaging, a Leading Provider of Cartoning and End of Line Solutions

Feb 02, 2021

ProMach, a worldwide leader in packaging machinery solutions, announced today that it has acquired Serpa Packaging Solutions, a leading provider of cartoning and end of line packaging systems for the pharmaceutical, medical device, nutraceutical, food, cosmetics, and personal care markets. The addition of Serpa brings automated cartoning systems into ProMach’s portfolio and significantly expands ProMach’s specialized secondary packaging machinery and line integration capabilities for the rapidly growing pharmaceutical industry.

Founded in 1985, Serpa designs, manufactures, and supports complete end of line packaging solutions, providing cartoners, case and tray packers, robotic palletizers, literature feeders, sleevers, and robotic product handling systems to Fortune 5000 companies across the globe. Additionally, Serpa provides line integration and validation services, designing turnkey integrated packaging systems from start to finish with single-source responsibility.

“Serpa is no stranger to the ProMach organization,” said Mark Anderson, ProMach President and CEO. “We’ve worked with them on numerous projects over the years across multiple ProMach product brands and their customer-focused approach has always made them a wonderful partner. We’re excited to welcome Serpa to the ProMach family and look forward to working with their outstanding team as they continue developing innovative solutions, expanding into new markets, and bringing immense value to their customer base.”

Visalia, California-based Serpa and its entire team, including company founder and president Fernando Serpa, will join ProMach’s Robotics & End of Line group, led by Hutch Coburn, Senior Vice President. ProMach’s Robotics & End of Line group includes well-known product brands Brenton, Dekka, Edson, Orion, Quest, Rennco, Texwrap, and Wexxar Bel. ProMach will continue to invest in Serpa’s employees, brand, products, services, and facility to further advance its position as a leader in end of line packaging technologies.

“The addition of Serpa to our already strong Robotics & End of Line portfolio means our customers have access to one of the most robust lineups of end of line solutions in the world, with more than 700 team members focused on designing, manufacturing, and supporting our secondary packaging systems in the marketplace,” said Mr. Coburn. “We’re excited about what Serpa brings to ProMach with their world-class cartoning and end of line capabilities. Together, we have an outstanding opportunity to bring unparalleled benefits to customers in nearly every market, from food to e-commerce to pharma and more, with anything from a single piece of machinery all the way to a completely integrated end of line system.”

Serpa offers horizontal, vertical, and top load cartoning systems that can accommodate both hand load and automatic load applications, with systems capable of nearly any speed for the application. Serpa machines are designed to meet the needs of demanding production environments, featuring ease of maintenance, user-friendly operation, and rapid, repeatable changeover technology. Serpa’s high-performance systems can be designed to meet sanitary and FDA validation requirements and are backed by their strong customer support program including a wide range of repair, preventative maintenance, and training options plus rapid service to quickly resolve issues that may arise.

“This is a win-win for our customers and the entire Serpa organization,” said Mr. Serpa. “ProMach and Serpa bring together a great deal of experience and success in complementary and diverse markets and together we can better serve our mutual customers and introduce new ones to some of the packaging industry’s most innovative end of line solutions. ProMach has a strong reputation for investing in its product brands and giving them the autonomy to run their business and I firmly believe with ProMach we have the ideal partner to help us continue our tremendous journey we embarked on over three decades ago. We look forward to working with the entire ProMach team and are excited to help our customers achieve even greater value from their packaging investments.”

Serpa serves a broad range of industries but does a considerable amount of business in the pharmaceutical industry, earning the end of line supplier of choice designation with many key customers. ProMach has made numerous investments in the pharmaceutical packaging space in recent years with the creation of its Pharma platform in 2016. Since then NJM, WLS, and Pharmaworks product brands have joined to provide customers a wide range of solid dose and liquid packaging capabilities including capping, labeling, and blister packaging, as well as turnkey integrated pharmaceutical packaging lines.

“Serpa allows us to be an even stronger partner with our pharmaceutical customers to help them simplify line development, reduce risks, and achieve optimum performance,” said Tom McDaniel, ProMach Senior Vice President, Pharma. “ProMach’s pharmaceutical industry growth over the last five years has included numerous solutions on the primary packaging side of the business, but the addition of Serpa firmly solidifies our solutions on the secondary packaging side of the business. Serpa brings this key component to our portfolio that allows us to provide a more comprehensive offering, including complete turnkey integrated pharmaceutical packaging lines and single-source responsibility, to customers across the globe.”

For more information about Serpa please call them at +1 (559) 651-2339 or visit them online at

About Serpa

Serpa manufactures secondary packaging solutions from cartoners and case packers to robotic palletizers and other complementary equipment to form complete end of line solutions. Handling the most unique packaging specifications in the pharmaceutical, food, beverage, personal care, household, and industrial markets, Serpa combines the latest technology and advanced design capabilities to ensure top-quality equipment that is geared for easy operation, tool-less changeover and ease of maintenance. Serpa is a trusted partner for integrated packaging systems and an authorized Fanuc integrator.

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David Starck | 1-720-390-7707

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